Branding isn’t buzz — we’ve been doing it for thousands of years.

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Design and branding are inherently a part of human nature. They serve as a way of signaling to others, non-verbally, who we are, what we believe in, and what is important to us.

There was a time when consumers were exclusively interested in a company's products — upgrades, different flavors, different colors.

But today, consumers want to know if the companies that they are buying from are worthy of their money. Do the companies practice good ethics? Do they have certain values? That's something that we have really never seen before.

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Read the video transcript ► https://bigthink.com/videos/the-power-of-branding/

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About Debbie Millman:
Named “one of the most creative people in business” by Fast Company, and “one of the most influential designers working today” by Graphic Design USA, Debbie Millman is also an author, educator, curator and host of the podcast Design Matters. Debbie’s podcast, Design Matters is one of the first and longest running podcasts, and as host and founder, Millman has interviewed nearly 500 of the most creative people in the world over the past 17 years. Design Matters won a 2011 Cooper Hewitt National Design Award, in 2015 Apple designated it one of the best overall podcasts on iTunes, and in 2021 designated it one of their “All Time Favorite Podcasts.” In addition, the show has been nominated for six Webby Awards, and has been listed on over 100 “Best Podcasts” lists, including one of the best podcasts in the world by Business Insider and Vanity Fair.

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Read more of our stories on branding:
The neuroscience of branding
►https://bigthink.com/neuropsyc....h/how-apple-and-nike
Reinvention 101: How to build your personal brand
► https://bigthink.com/plus/reinvention-101-how-to-build-your-personal-brand/
How brand evangelists can provide the ultimate word-of-mouth advertising
►https://bigthink.com/plus/win-the-ultimate-word-of-mouth-advertising-from-brand-evangelists/

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You deserve better than Shein.

Subscribe to our channel and turn on notifications (🔔) so you don't miss any videos: http://goo.gl/0bsAjO

There are countless articles and videos breaking down the abysmal labor practices, horrifying environmental toll, and overall mountain of waste produced by the fast fashion industry. Activists and even just large swaths of the general public have been raising the alarm about this for well over a decade, but it hasn’t stopped the rise of some of the worst offenders in the industry. For example, the ultra-fast fashion brand Shein has skyrocketed in value over the past five years largely due to their marketing success on TikTok. A lot of us know that fast fashion is bad, but the only way companies like Shein still thrive is if we convince ourselves otherwise and hit “add to cart” anyway. So why do we do it?

The answer is that e-commerce has completely warped our view of what items should cost and how long they should last (this includes and extends to our obsession with Amazon and two-day shipping). We’re moving through trends at an unprecedented pace and it’s doomed to get worse if we don’t adjust our buying habits and learn to slow down. Consumers are being manipulated, but we can do better.

Watch the video above to learn more, and don’t forget to check out the Vox article by Izzie Ramirez: https://www.vox.com/even-bette....r/2023/11/14/2395567

You can also watch the sister video to this one from last year on why everything is worse now:
https://youtu.be/DHXBacEH0qo?si=wft1yGpeqbdcv1Vq

Help keep Vox free for everybody: http://www.vox.com/give-now

Sources and further reading:

Related Vox articles:
https://www.vox.com/the-goods/....2020/2/3/21080364/fa
https://www.vox.com/the-goods/....2021/7/19/22535050/g
https://www.vox.com/even-bette....r/2023/11/14/2395567
https://www.vox.com/the-goods/....23529587/consumer-go
https://www.vox.com/2019/9/12/....20860620/fast-fashio
https://www.vox.com/the-goods/....2020/1/27/21080107/f

Fashion transparency index: https://www.fashionrevolution.....org/about/transparen
The state of fashion: https://cdn.businessoffashion.....com/reports/The_Stat
More on the psychology of fast fashion: https://www.thesustainablefash....ionforum.com/pages/t

More on the environmental toll:
https://earth.org/fast-fashion....s-detrimental-effect
https://psci.princeton.edu/tip....s/2020/7/20/the-impa
https://www.unep.org/news-and-....stories/story/enviro
https://www.biologicaldiversit....y.org/programs/popul

You can find Cora’s book and blog here: https://www.thelingerieaddict.....com/in-intimate-deta

Video tags:
Fast fashion, fashion, waste, environment, shein, temu, h&m, zara, asos, tiktok, trends, trend cycles, consumers, consumerism, buying, clothing, pollution, runway, labor practices, unethical, hauls, shein haul, gen z, human rights, consumer goods, quality, brands, transparency, misinformation, uniqlo, trendy, cheap, inexpensive, true cost, cost, price, social media, e-commerce, greenwashing, even better, advice, service

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Gastroenterologists Dr. Sophie Balzora and Dr. Ugo Iroku debunk 13 myths about caffeine. They explain what decaf really means, how much caffeine is too much, and if caffeine affects your heart. They also talk about whether caffeine is good for you — plus ways it can actually be beneficial to your health.

Balzora is an assistant professor of medicine and a practicing gastroenterologist at NYU Grossman School of Medicine. She specializes in digestive conditions, colon cancer screening and prevention, and minority and women's health. You can learn more about her work here: https://nyulangone.org/doctors..../1487813994/sophie-m

Iroku is a gastroenterologist at Mount Sinai Hospital and New York Gastroenterology Associates. He has long-standing passion for combating health misinformation and for raising public health literacy. You can learn more about his work here: https://realdoctorugo.com/

0:00 Intro
0:25 Caffeine is bad for you
1:42 Caffeine will make up for lost sleep
2:43 Decaf coffee doesn't have caffeine
3:40 Drinking coffee will stunt your growth
4:46 Caffeine in soda is much less than caffeine in coffee
5:40 Caffeine detoxes your body
6:51 Caffeine dehydrates you
7:48 Caffeine is addictive
8:38 Having more than one cup of coffee a day is bad for you
9:38 You won't be able to sleep if you have caffeine at night
10:52 Caffeine can mess with your heart rhythm
11:52 Tea is healthier than coffee
13:18 The way you prepare your coffee doesn't matter

MORE DEBUNKED VIDEOS:
Cardiologists Debunk 12 Heart Myths | Debunked
https://www.youtube.com/watch?v=woh01kAbrTY
Dietitians Debunk 10 Sugar Myths | Debunked
https://www.youtube.com/watch?v=AM_Dhssz6AM
Dietitian Nutritionists Debunk 19 Diet Myths | Debunked
https://www.youtube.com/watch?v=7YBvKATG6OQ

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#caffeine #debunked #scienceinsider

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Doctors Debunk 13 Caffeine Myths | Debunked