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ULearnBig
52 Views · 2 years ago

Subscribe to Brilliant for 20% off an annual subscription: https://brilliant.org/RealLifeLore/

Watch more than 20 additional exclusive RealLifeLore videos on Nebula in Modern Conflicts: https://nebula.tv/modernconflicts

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Select video clips courtesy of Getty Images

Select video clips courtesy of the AP Archive

Special thanks to MapTiler / OpenStreetMap Contributors and GEOlayers 3

https://www.maptiler.com/copyright/
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ULearnBig
52 Views · 2 years ago

What does Psychology mean? Where does it come from? Hank gives you a 10-minute intro to one of the more tricky sciences and talks about some of the big names in the development of the field. Welcome to Crash Course Psychology!!!

Want more videos about psychology? Check out our sister channel SciShow Psych at https://www.youtube.com/scishowpsych!

--
Chapters:
Introduction: What is Psychology? 00:00
Early Thinkers in Psychology 0:46
Big Questions in Psychology 1:31
Sigmund Freud 2:21
Disciplines of Psychology 3:02
Structuralism 3:29
Functionalism 4:28
Psychoanalysis 4:58
Freud's Death & Legacy 7:01
Behaviorism 7:51
Psychodynamic Theories 8:21
Other Disciplines in Psychology 8:37
Credits 10:09

Crash Course is on Patreon! You can support us directly by signing up at http://www.patreon.com/crashcourse

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ULearnBig
52 Views · 2 years ago

From January 2019, Scott Pelley's interview with "the oracle of AI," Kai-Fu Lee. From this past April, Pelley's report on Google's AI efforts. And from this past March, Lesley Stahl's story on chatbots like ChatGPT and a world of unknowns.

#news #artificialintelligence #technology

"60 Minutes" is the most successful television broadcast in history. Offering hard-hitting investigative reports, interviews, feature segments and profiles of people in the news, the broadcast began in 1968 and is still a hit, over 50 seasons later, regularly making Nielsen's Top 10.

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For video licensing inquiries, contact: licensing@veritone.com

0:00 Introduction
0:11 The Oracle of AI
12:56 The Revolution (Part 1)
27:33 The Revolution (Part 2)
40:00 Who is minding the chatbots?

ULearnBig
51 Views · 11 months ago

It’s a question that's been pondered for centuries. It's such an obvious question, in fact, that it barely even seems worth asking anymore. But it is worth asking! And the answer is actually pretty interesting. So let's get into it!
The quick and simple answer is that blood absorbs green light and reflects red light. As a result, it appears red to your eye.
This means that the reason why the blood looks red is because of how light is reflected through our body!

Blood is red because of hemoglobin, a protein molecule that contains iron. When the oxygen in your blood comes in contact with this iron and binds to it, it gives off a reddish color.
Hemoglobin helps transport oxygen throughout the body through arteries and veins. Hemoglobin is what gives blood its dark red color. Red light can't pass through a water molecule because of its electric charge, but green light can: it reflects off the surface of water molecules instead of being absorbed by them. That’s why if you’ve ever dived down deep in the sea, you’ll notice that reds quickly disappear, but greens can still be seen clearly.
The amount of red light can change with temperature too though.
Hemoglobin absorbs light energy (also known as photons) and converts it into heat energy instead. When there's more hemoglobin present than necessary, those extra photons are absorbed by free electrons in other molecules within our cells; this leads to higher temperatures and eventually causes overheating if conditions get too extreme (like on hot summer days). On the flip side, when there isn't enough hemoglobin available for this process due to insufficient oxygen levels or injuries like cuts from sharp objects like knives--it results in a blue discoloration because not enough light is getting through due an absence or deficiency of iron-containing proteins such as myoglobin.

So next time you hear someone tell you that blood is actually blue when it doesn’t have enough oxygen, you can tell them that they’re wrong, and that the blood is always red, but that the colour we see depends on a number of factors, including how much hemoglobin there is in the blood, how much light there is, the colour of the light, and even the temperature.

ULearnBig
49 Views · 2 years ago

We use touchscreen displays for hours every day, but do you know about all the intricate layers and components that make them work? This episode goes into the structure and basic function of a touchscreen display. What goes into making toughened glass strong, how do capacitive touchscreens work, and how do OLEDs work? The merging of these technologies is what arguably makes the smartphone what it is! Take a look and learn more.

Do you want to support in-depth engineering and technology education? Support us on: https://www.patreon.com/brancheducation

Website: https://www.branch.education
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Or Join us on YouTube Memberships: https://www.youtube.com/channe....l/UCdp4_l1vPmpN-gDbU

Table of Contents:
00:53 The Layers
01:35 Section 1: Toughened Glass
03:18 Section 2: Capacitive Touchscreen
05:07 Section 3: OLED Display
07:18 Section 4: Summary
07:48 Section 8: Outro

Key Branches from this video are: Multitouch, Electric Fields, Capacitors, OLEDs, LCDs, Material Transparency, Interface Aesthetics

Made by Teddy Tablante

Addendum & Erratum
LG Prada Predated the Iphone. LG Prada was released announced December 12th 2006 and sales started in May 2007.

5:43 Most smartphones use a pentile subpixel layout which is 2x Green for 1x Red and 1x Blue.

7:25 1Pixel = 1G+1B or 1G + 1R. Thus the latest phones are closer to 6.67Million itty bitty lights.

See sub-pixel details here:
https://www.oled-info.com/diam....ond-pixel-unique-gs4

---

Animation built using Blender 2.79b https://www.blender.org/
Post with Adobe Premiere Pro and Adobe After Effects
Sound editing with Reaper

Work Cited:
Wikipedia contributors. "Touchscreen." , "OLED."  Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, August 30th, 2018

3M Touch Technology Brief. (2013). “Projected Capacitive Technology” 

Varshneya, A.K., Bihuniak, P.P. (2017). Cover Screens For Personal Electronic Devices: Strengthened Glaass or Sapphire. American Ceramic Society Bulletin Vol. 96, No. 5

Blankenbach Karlheinz. (2014). "Organic Light Emitting diodes (OLED)." Pforzheim University, Germany.

Images of Cellphones acquired from Wikimedia Commons. "HP150" , "Motorola DynaTAC 800x" ,"Appled Newton", "IBM Simon", "Nokia 1610", "Nokia 3310" , "Ipod [1]" , "Blackberry 5810", "Motorola Razr", "IPhone [1]"  Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, August 30th, 2018

Freudenrich, Craig PH.D. (2014)." How OLEDs Work" https://electronics.howstuffworks.com/oled1.htm

Music Attribution in Order:

Morning Dew from YouTube Audio Library

Plaidness from YouTube Audio Library

Water Lillies from YouTube Audio Library

Marxist Arrow by Twin Musicom is licensed under a Creative Commons Attribution License https://www.youtube.com/watch?v=rBlLC...

Sunburst, Tobu & Itro is licensed under Creative Commons Attribution License
http://www.7obu.com
https://www.youtube.com/watch?v=4lXBHD5C8do


Car and character models acquired from Blender Market

#touchscreen #smartphone #howdo

ULearnBig
48 Views · 2 years ago

Scientists like Prof Sinclair have evidence of speeding up, slowing, and even reversing aging.
Thanks to LastPass for sponsoring this video. Click here to start using LastPass: https://ve42.co/VeLP

What causes aging? According to Professor David Sinclair, it is a loss of information in our epigenome, the system of proteins like histones and chemical markers like methylation that turn on and off genes. Epigenetics allow different cell types to perform their specific functions - they are what differentiate a brain cell from a skin cell. Our DNA is constantly getting broken, by cosmic rays, UV radiation, free radicals, x-rays and regular cell division etc. When our cells repair that damage, the epigenome is not perfectly reset. And hence over time, noise accumulates in our epigenome. Our cells no longer perform their functions well.

To counter this decline, we can activate the body's own defenses against aging by stressing the body. Eat less, eat less protein, engage in intense exercise, experience uncomfortable cold. When the body senses existential threats it triggers longevity genes, which attempt to maintain the body to ensure its survival until good times return. This may be the evolutionary legacy of early bacteria, which established these two modes of living (repair and protect vs grow and reproduce). Scientists are uncovering ways to mimic stresses on the body without the discomfort of fasting. Molecules like NMN also trigger sirtuins to monitor and repair the epigenome. This may slow aging.

Reversing aging requires an epigenetic reset, which may be possible using Yamanaka factors. These four factors can revert an adult cell into a pluripotent stem cell. Prof. Sinclair used three of the four factors to reverse aging in the retinal cells of old mice. He found they could see again after the treatment.

Special thanks to:
Professor David Sinclair, check out his book "Lifespan: Why We Age & Why We Don't Have To"
Assistant Professor David Gold
Noemie Sierra (for polyp images)
Genepool Productions for telomere animations from Immortal: https://ve42.co/immortal
Epigenetics animations (DNA, histones, methylation etc) courtesy of: http://wehi.tv
Animation: Etsuko Uno
Art and Technical Direction: Drew Berry
Sound Design: Francois Tetaz & Emma Bortignon
Scientific Consultation: Marnie Blewitt
Courtesy of Walter and Eliza Hall Institute of Medical Research

Filming, editing and animation by Jonny Hyman and Derek Muller

Music from https://epidemicsound.com "Clearer Views" "Innovations" "A Sound Foundation" "Seaweed"
Additional music by Kevin MacLeod from https://incompetech.com "Marty Gots a Plan"

ULearnBig
47 Views · 2 years ago

Businesses have always been looking for ways to sell us more things – which we may or may not need. As we learn more about the inner workings of the human brain, they are now venturing into a new realm on this quest – our subconscious minds.

We're destroying our environment at an alarming rate. But it doesn't need to be this way. Our new channel Planet A explores the shift towards an eco-friendly world — and challenges our ideas about what dealing with climate change means. We look at the big and the small: What we can do and how the system needs to change. Every Friday we'll take a truly global look at how to get us out of this mess.

► Check out our channel trailer: https://youtu.be/T8EiTHe6eXg

► Want to see more? Make sure to subscribe to Planet A!

#planeta #neuromarketing #consumerism

READ MORE

Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains:
https://www.popneuro.com/book

Neuromarketing. What You Need to Know:
https://hbr.org/2019/01/neurom....arketing-what-you-ne

Neuromarketing and Ethics:
https://hbr.org/2019/01/when-n....euromarketing-crosse

Study: In-store music affects product choice:
https://www.nature.com/articles/36484


Reporter: Malte Rohwer-Kahlmann  
Camera: Henning Goll
Video Editor: Frederik Willmann
Supervising Editor: Kiyo Dörrer

ULearnBig
47 Views · 2 years ago

The documentary film "History of Mathematics" takes viewers on a fascinating journey through time to explore the evolution of mathematics in various civilizations. From ancient Egypt and Mesopotamia to Greece, China, India, and the Middle East, the film highlights the contributions of prominent mathematicians and their impact on the field.

The film delves into the use of decimal systems, the invention of the number zero and the concept of infinity, the creation of algebra, and the spread of Eastern knowledge to the West. With a combination of historical footage, expert interviews, and breathtaking visuals, this documentary brings to life the rich history of mathematics and its role in shaping the world we live in today..

1:20 - Mathematics in Egypt
19:30 - Mathematics in Mesopotamia
35:21 - Mathematics in Greece
54:21 - Mathematics in China
1:10:08 - Mathematics in India
1:35:36 - Mathematics in Europe

#mathematics #math #history #documentary

ULearnBig
47 Views · 2 years ago

There is one question that, perhaps more than any other, gets to the root of who we are and what motivates us: “What did I need to do in childhood to win the support and approval of my parents?” We might - to sharpen the picture - need to lean on a few subsidiary enquiries…

Enjoying our Youtube videos? Get full access to all our audio content, videos, and thousands of thought-provoking articles, conversation cards and more with The School of Life Subscription: https://t.ly/_D9cB


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FURTHER READING

You can read more on this and other subjects in our articles, here: https://t.ly/JYcLU

“There is one question that, perhaps more than any other, gets to the root of who we are and what motivates us:

What did I need to do in childhood to win the support and approval of my parents?

We might - to sharpen the picture - need to lean on a few subsidiary enquiries:

To please my father, I needed to…
To please my mother, I needed to…

Not to upset my mother, I needed to…
Not to upset my father, I needed to…

Whatever might be claimed, no family ever gives its offspring unconditional love; there is always, more or less subtly, something that one has to do and to be - and other things that must at all costs be skirted…”


MORE SCHOOL OF LIFE

Watch more films on SELF in our playlist:
http://bit.ly/TSOLself


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CREDITS

Produced in collaboration with:

Deanca Rensyta
https://www.deancarensyta.com


Title animation produced in collaboration with


Graeme Probert
www.gpmotion.co.uk

ULearnBig
46 Views · 2 years ago

Are More Expensive Clothes Actually Better Quality?
Instagram → @timdessaint

“You get what you pay for” - I’m sure you’ve heard this saying many times before; and that can certainly be true in many areas. A higher price often comes with better quality/service/experience, but not always; so in today’s video we’re going to find out if that applies to fashion.

Timestamps:
0:00 - Intro
0:46 - Categories of Fashion Brands
2:21 - How To Recognize Poor vs Good Quality In Clothes
7:15 - Does Quality Increase With Price?
9:14 - Price/Quality Relationship In Jewelry
10:18 - The Placebo Effect



Music downloaded from Epidemic Sound: http://share.epidemicsound.com/tgVQ8



Shot with:
- Canon EOS R6: https://amzn.to/3AGD4OA
- Canon RF 24-70mm F2.8 L IS USM Lens: https://amzn.to/3U2r6FJ
- Canon C70: https://amzn.to/3zoy0xh
- Canon RF 28-70mm F2.0 Lens: https://amzn.to/3mypwRv



FTC: This video is not sponsored. Some of the links above are affiliate links, meaning that I will earn a small percentage of sales when you click through and make a purchase, at no additional cost to you.

ULearnBig
44 Views · 2 years ago

Join our Patreon community: https://www.patreon.com/itsokaytobesmart
SUBSCRIBE so you don’t miss a video! ►► http://bit.ly/iotbs_sub
↓↓↓ More info and sources below ↓↓↓

On April 8, 2024, the Moon’s shadow fell upon the Earth, creating a total solar eclipse across North America. If you had the chance to see it, you're surely glad you didn't miss it. It’s an amazing coincidence that total eclipses happen at all — and that we’re alive at a time when we can see and predict them. We made this video so you can learn how to watch an eclipse safely, what to look for during an eclipse, why eclipses happen, and how eclipses have helped advance scientific research.

Explore this April 8, 2024 eclipse map from NASA! https://science.nasa.gov/eclip....ses/future-eclipses/

Find your next solar eclipse here: https://eclipse.gsfc.nasa.gov/SEatlas/SEatlas.html

Learn more about the solar eclipse timer app: https://www.solareclipsetimer.com/

-----------

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ULearnBig
44 Views · 2 years ago

The Real Reason We Drink Cow’s Milk
Click my CoPilot link https://go.mycopilot.com/johnnyharris to get a FREE TRIAL with your own expert fitness and health coach.

Ever wonder why your mom made you drink so much milk as a kid? Turns out the answer is a lie.

Btw we recently experimented with a new map only format to tell the story of the US government meddling in other countries. Check it out and let me know if you like it and we’ll do more! https://youtu.be/_wIOqHSsV9c

Next week’s video is already live. It’s about why unemployment is a much bigger deal than we realize. Go watch now on Nebula (a portion of your subscription goes directly to support our channel): https://nebula.tv/videos/johnn....yharris-unemployment

Check out all my sources for this video here: https://docs.google.com/docume....nt/d/1UbxQ_gXyq4jQRm

Get access to behind-the-scenes vlogs, my scripts, and extended interviews over at https://www.patreon.com/johnnyharris

Custom Presets & LUTs [what we use]: https://store.dftba.com/produc....ts/johnny-iz-luts-an

Thank you to Michael Moss for lending his expertise. You can read his book “Hooked” here - https://www.mossbooks.us/#HOOOKEDOutSoon

A big thank you to Melanie Dupuis for speaking to us for this video. She has a fantastic book that we cited throughout this piece. Read “Nature’s Perfect Food: How Milk Became America’s Drink” here - https://books.google.ch/books?id=V_CuITfG-FgC&pg=PA47&dq=how+we+started+drinking+milk&lr=&hl=de&source=gbs_toc_r&cad=2#v=onepage&q&f=false

Thank you to Ariana Gerstein and her film “Milk in the Land.” Check out her website to see more of her work - https://www.arianagerstein.com/

About:
Johnny Harris is an Emmy-winning independent journalist and contributor to the New York Times. Based in Washington, DC, Harris reports on interesting trends and stories domestically and around the globe, publishing to his audience of over 3.5 million on Youtube. Harris produced and hosted the twice Emmy-nominated series Borders for Vox Media. His visual style blends motion graphics with cinematic videography to create content that explains complex issues in relatable ways.

- press -
NYTimes: https://www.nytimes.com/2021/1....1/09/opinion/democra
NYTimes: https://www.nytimes.com/video/....opinion/100000007358
Vox Borders: https://www.youtube.com/watch?v=hLrFyjGZ9NU
NPR Planet Money: https://www.npr.org/transcripts/1072164745


- where to find me -
Instagram: https://www.instagram.com/johnny.harris/
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Iz's (my wife’s) channel: https://www.youtube.com/iz-harris

- how i make my videos -
Tom Fox makes my music, work with him here: https://tfbeats.com/
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All the gear I use: https://www.izharris.com/gear-guide

- my courses -
Learn a language: https://brighttrip.com/course/language/
Visual storytelling: https://www.brighttrip.com/cou....rses/visual-storytel

ULearnBig
44 Views · 2 years ago

This is the world's largest construction project, and also one of the most controversial. NEOM, four letters that reflect the inordinate ambition of one country: Saudi Arabia. A huge region in the north-west of the country, where futuristic cities are due to spring up. The Line, Oxagon, Trojena, Sindalah and other new locations that was unveiled recently: Leyra, Norlana, Sirana and Aquellum. But between the 3D images and reality, how far advanced is the work? That's what we're going to find out today, in this new episode of Looking 4.

Looking 4 also continues on Discord and Instagram 👇

Instagram of the channel 👇
https://www.instagram.com/instalooking4/

The Discord link to exchange with the Looking 4 community 👇https://discord.com/invite/gjuYHa8ySa

For more videos, feel free to subscribe to the channel just below 👇
https://www.youtube.com/c/Looking4En

Some images come from Discovery Channel France, Neom, Arte, Noxfilm, France 24, devinsupertramp , Afalula, Riyadh Expo 2030, Urbana, Top Luxury, many thanks to them!

For any copyright issues, please contact us first before filing a claim with YouTube. Send us a message or email detailing your concerns and we'll make sure the issue is resolved immediately. All contact details can be found on our channel's "About" page! Please consider the notion of "fair use" before filing a complaint. Thank you for your attention.

📽 My other royalty free images and music.👇
https://1.envato.market/x9n51R

#construction #architecture #neomcity #thelinecity

00:00 Why is NEOM built?
02:10 Leyra
03:29 Epicon
04:30 Sirana
04:46 Norlana
04:56 Aquellum
05:20 Utamo
05:55 Riyadh world expo
07:44 Sindalah
09:16 Neom Community 1 & 2
09:35 The Line
10:39 Oxagon
11:30 Trojena

2024 Looking 4 (En) | All rights reserved.

ULearnBig
44 Views · 2 years ago

Take a mind-blowing voyage to the most powerful and mysterious objects in the universe. (Aired January 10, 2018)

Official Website: https://to.pbs.org/3P9TdDL | #novapbs

Black holes are the most enigmatic and exotic objects in the universe. They’re also the most powerful, with gravity so strong it can trap light. And they’re destructive, swallowing entire planets, even giant stars. Anything that falls into them vanishes…gone forever. Now, astrophysicists are realizing that black holes may be essential to how our universe evolved—their influence possibly leading to life on Earth and, ultimately, us. In this two-hour special, astrophysicist and author Janna Levin takes viewers on a journey to the frontiers of black hole science. Along the way, we meet leading astronomers and physicists on the verge of finding new answers to provocative questions about these shadowy monsters: Where do they come from? What’s inside? What happens if you fall into one? And what can they tell us about the nature of space, time, and gravity?

Chapters
00:00:00 Introduction
00:10:23 What Is A Black Hole?
00:18:45 How Does A Black Hole Form?
00:24:40 What Would Happen If You Traveled Into A Black Hole?
00:29:58 The First Detection of A Black Hole: Cygnus X-1
00:50:47 The Relationship of Supermassive Black Holes and Galaxies
01:12:21 How Do Black Holes Grow?
01:30:56 New Technologies Giving New View of Black Holes
01:50:02 Conclusion

© 2018 WGBH Educational Foundation

All rights reserved

This program was produced by GBH, which is solely responsible for its content.

This program is made possible by viewers like you. Support your local PBS station here: https://pbs.org/donate/

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Stay up to date on the latest science discoveries, full episodes, articles, videos, and more by signing up for NOVA's newsletter here: https://www.pbs.org/wgbh/nova/newsletter/

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#blackhole #spacedocumentary #supernova #blackholemysteries #blackholetv #blackholemysteries #astrophysics #astrophysicist #astronomy #physics #einstein #gravity #eventhorizontelescope #galaxy #jameswebbspacetelescope #ligonierministries

What is a black hole, what is inside a black hole, gravitational field, star life cycle, death of a star, cygnus x-1, quasar, what is a quasar, supermassive black hole facing earth, milky way galaxy supermassive black hole, supermassive black hole earth, event horizon black hole, LIGO

ULearnBig
43 Views · 2 years ago

Body language, both the speaker's and the audience's, is a powerful form of communication that is difficult to master, especially if the speaker is nervous. This video will teach you how to use your body language effectively, read the audience's body language and what to do when they look bored or disconnected. Use these tools to enhance your nonverbal communication abilities and better connect with your audiences.
Presented by Stanford graduate students Matt Levy, Colin Bailie, Jeong Joon Ha, and Jennifer Rosenfeld. Created as an exemplary final project in Lecturer JD Schramm's Strategic Communication course. Learn more about communication techniques and best practices on "Think Fast, Talk Smart: The Podcast." https://www.gsb.stanford.edu/i....nsights/think-fast-t

ULearnBig
42 Views · 9 months ago

At $2 billion per aircraft, the Northrop B-2 Spirit is the most expensive plane ever built. But how does this giant become invisible to radar? And why does it look like it flew straight out of a sci-fi movie?

For more megaprojects content, be sure to subscribe to MegaBuilds!

0:00 The Insane Engineering of the B-2 Bomber
0:52 The Cold War
2:09 The ATB Program
4:42 The B-2's Design & Engineering
9:32 Capabilities & Performance
11:50 The Cost & Future of the B-2

#megaprojects #military #engineering
-------------------------------------------------------------------------------------------------------
► OTHER INTERESTING VIDEOS:

Russia's $300B Arctic Silk Road
https://youtu.be/kokpJ8jxF6s

The 25 Biggest Megaprojects Completing in 2025
https://youtu.be/FpsuGnB-edc

How the U.S. Wanted to Build a New Suez Canal
https://youtu.be/-Ys6OQ3O1v0
-------------------------------------------------------------------------------------------------------
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Good News: @Good__News
Freddy: @Freddy-Again
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MegaBuilds in German: @Megabauten
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Contact us:
topluxuryinfo[at]gmail.com

ULearnBig
42 Views · 2 years ago

Michel Foucault was a philosophical historian who questioned many of our assumptions about how much better the world is today compared with the past. When he looked at the treatment of the mad, at the medical profession and at sexuality, he didn't see the progress that's routinely assumed.

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“Michel Foucault (1926-1984) was a French 20th-century philosopher and historian who spent his career forensically critiquing the power of the modern bourgeois capitalist state, including its police, law courts, prisons, doctors and psychiatrists. His goal was to work out nothing less than how power worked and then to change it in the direction of a Marxist-anarchist utopia. Though he spent most of his life in libraries and seminar rooms, he was a committedly revolutionary figure, who met with enormous popularity in elite Parisian intellectual circles (Jean Paul Sartre admired him deeply) and still maintains a wide following among young people studying at university in the prosperous corners of the world…”

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ULearnBig
41 Views · 2 years ago

Today on Behind The Brand, Seth Godin details everything you (probably) don't know about marketing. Marketing is often a misunderstood concept often viewed as simply creating demand and driving brand awareness. Seth Godin dispels this view by explaining the difference between brand marketing and direct marketing, evaluating the value of a brand in marketing, and reviewing key differences between psychographic and demographic marketing.

His great insight into what we don't know about marketing is adopted from his bestseller - Seth Godin, This Is Marketing.

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Here's everything you probably don't know about marketing from bestselling author, Seth Godin. His new book, This IS Marketing is probably the first and last book you'll ever need to buy on marketing. Hope you enjoy this Behind the Brand look with Seth.

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ULearnBig
41 Views · 2 years ago

You deserve better than Shein.

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There are countless articles and videos breaking down the abysmal labor practices, horrifying environmental toll, and overall mountain of waste produced by the fast fashion industry. Activists and even just large swaths of the general public have been raising the alarm about this for well over a decade, but it hasn’t stopped the rise of some of the worst offenders in the industry. For example, the ultra-fast fashion brand Shein has skyrocketed in value over the past five years largely due to their marketing success on TikTok. A lot of us know that fast fashion is bad, but the only way companies like Shein still thrive is if we convince ourselves otherwise and hit “add to cart” anyway. So why do we do it?

The answer is that e-commerce has completely warped our view of what items should cost and how long they should last (this includes and extends to our obsession with Amazon and two-day shipping). We’re moving through trends at an unprecedented pace and it’s doomed to get worse if we don’t adjust our buying habits and learn to slow down. Consumers are being manipulated, but we can do better.

Watch the video above to learn more, and don’t forget to check out the Vox article by Izzie Ramirez: https://www.vox.com/even-bette....r/2023/11/14/2395567

You can also watch the sister video to this one from last year on why everything is worse now:
https://youtu.be/DHXBacEH0qo?si=wft1yGpeqbdcv1Vq

Help keep Vox free for everybody: http://www.vox.com/give-now

Sources and further reading:

Related Vox articles:
https://www.vox.com/the-goods/....2020/2/3/21080364/fa
https://www.vox.com/the-goods/....2021/7/19/22535050/g
https://www.vox.com/even-bette....r/2023/11/14/2395567
https://www.vox.com/the-goods/....23529587/consumer-go
https://www.vox.com/2019/9/12/....20860620/fast-fashio
https://www.vox.com/the-goods/....2020/1/27/21080107/f

Fashion transparency index: https://www.fashionrevolution.....org/about/transparen
The state of fashion: https://cdn.businessoffashion.....com/reports/The_Stat
More on the psychology of fast fashion: https://www.thesustainablefash....ionforum.com/pages/t

More on the environmental toll:
https://earth.org/fast-fashion....s-detrimental-effect
https://psci.princeton.edu/tip....s/2020/7/20/the-impa
https://www.unep.org/news-and-....stories/story/enviro
https://www.biologicaldiversit....y.org/programs/popul

You can find Cora’s book and blog here: https://www.thelingerieaddict.....com/in-intimate-deta

Video tags:
Fast fashion, fashion, waste, environment, shein, temu, h&m, zara, asos, tiktok, trends, trend cycles, consumers, consumerism, buying, clothing, pollution, runway, labor practices, unethical, hauls, shein haul, gen z, human rights, consumer goods, quality, brands, transparency, misinformation, uniqlo, trendy, cheap, inexpensive, true cost, cost, price, social media, e-commerce, greenwashing, even better, advice, service

ULearnBig
39 Views · 2 years ago

This budgeting method I talk about in today's video really changed the way I view my own finances. It's called the P&L Method, or running your life like you would a business. Every month, I have my own personal P&L sheet, and I've also created one for you guys so you can budget on your own today too.

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