Branding isn’t buzz — we’ve been doing it for thousands of years.

Subscribe to Big Think on YouTube ► https://www.youtube.com/c/bigthink
Up Next ► How Apple and Nike have branded your brain https://youtu.be/4eIDBV4Mpek

Design and branding are inherently a part of human nature. They serve as a way of signaling to others, non-verbally, who we are, what we believe in, and what is important to us.

There was a time when consumers were exclusively interested in a company's products — upgrades, different flavors, different colors.

But today, consumers want to know if the companies that they are buying from are worthy of their money. Do the companies practice good ethics? Do they have certain values? That's something that we have really never seen before.

To learn even more from the world's biggest thinkers, get Big Think+ for your business: https://bigthink.com/plus/

Read the video transcript ► https://bigthink.com/videos/the-power-of-branding/

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About Debbie Millman:
Named “one of the most creative people in business” by Fast Company, and “one of the most influential designers working today” by Graphic Design USA, Debbie Millman is also an author, educator, curator and host of the podcast Design Matters. Debbie’s podcast, Design Matters is one of the first and longest running podcasts, and as host and founder, Millman has interviewed nearly 500 of the most creative people in the world over the past 17 years. Design Matters won a 2011 Cooper Hewitt National Design Award, in 2015 Apple designated it one of the best overall podcasts on iTunes, and in 2021 designated it one of their “All Time Favorite Podcasts.” In addition, the show has been nominated for six Webby Awards, and has been listed on over 100 “Best Podcasts” lists, including one of the best podcasts in the world by Business Insider and Vanity Fair.

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Read more of our stories on branding:
The neuroscience of branding
►https://bigthink.com/neuropsyc....h/how-apple-and-nike
Reinvention 101: How to build your personal brand
► https://bigthink.com/plus/reinvention-101-how-to-build-your-personal-brand/
How brand evangelists can provide the ultimate word-of-mouth advertising
►https://bigthink.com/plus/win-the-ultimate-word-of-mouth-advertising-from-brand-evangelists/

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Businesses have always been looking for ways to sell us more things – which we may or may not need. As we learn more about the inner workings of the human brain, they are now venturing into a new realm on this quest – our subconscious minds.

We're destroying our environment at an alarming rate. But it doesn't need to be this way. Our new channel Planet A explores the shift towards an eco-friendly world — and challenges our ideas about what dealing with climate change means. We look at the big and the small: What we can do and how the system needs to change. Every Friday we'll take a truly global look at how to get us out of this mess.

► Check out our channel trailer: https://youtu.be/T8EiTHe6eXg

► Want to see more? Make sure to subscribe to Planet A!

#planeta #neuromarketing #consumerism

READ MORE

Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains:
https://www.popneuro.com/book

Neuromarketing. What You Need to Know:
https://hbr.org/2019/01/neurom....arketing-what-you-ne

Neuromarketing and Ethics:
https://hbr.org/2019/01/when-n....euromarketing-crosse

Study: In-store music affects product choice:
https://www.nature.com/articles/36484


Reporter: Malte Rohwer-Kahlmann  
Camera: Henning Goll
Video Editor: Frederik Willmann
Supervising Editor: Kiyo Dörrer

This budgeting method I talk about in today's video really changed the way I view my own finances. It's called the P&L Method, or running your life like you would a business. Every month, I have my own personal P&L sheet, and I've also created one for you guys so you can budget on your own today too.

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Timestamps:
0:00 - Start Here
0:36 - Step 1: Being Aware
1:42 - Tracking Expenses Challenge
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4:55 - 4 Things To Get Better
6:17 - THE BUDGETING METHOD
8:51 - Zero-Based Alternative
9:54 - How to Allocate Money
13:07 - Where People Get Stuck

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💥All in One Cheat Sheet Bundle → https://accountingstuff.com/shop

A collection of Accounting tutorials that I have put together over the past three years. I have arranged the topics into a logical, progressive order and removed all commercials, intros & outros for your viewing pleasure!

⏱️TIMESTAMPS
00:00 - Intro
00:58 - The Accounting Cycle - https://youtu.be/yYX4bvQSqbo
14:54 - The Accounting Equation - https://youtu.be/56xscQ4viWE
18:29 - Debits & Credits - https://youtu.be/VhwZ9t2b3Zk
23:27 - Why Debits & Credits Aren't Backwards - https://youtu.be/ddb65RudGi0
25:09 - T-Accounts - https://youtu.be/kA9snSvCgW8
34:35 - Journal Entries - https://youtu.be/Y-_Q3rANyxU
39:55 - What is an Invoice? - https://youtu.be/O6qtAT_SnIM
45:38 - What are Assets? - https://youtu.be/rOsuqG_J0t4
54:08 - What are Liabilities? - https://youtu.be/fKRwT10Sszc
01:03:45 - What is Equity? - https://youtu.be/Fr5oHEYrT2A
01:13:20 - The Cash Method of Accounting - https://youtu.be/8t9PFHlLLVI
01:17:49 - The Accrual Method of Accounting - https://youtu.be/C8UuX75ZarU
01:24:00 - Revenue Recognition Principle - https://youtu.be/37PPccwsYJI
01:25:53 - Inventory & Cost of Goods Sold - https://youtu.be/OB6RDzqvNbk
01:35:07 - My #1 Accounting Hack - https://youtu.be/5Y3wjH-6gHk
01:38:07 - Debits & Credits Practice Questions - https://youtu.be/yCOZ7aylC0c
01:43:23 - The General Ledger - https://youtu.be/Fu8zGee1SZw
01:52:25 - The Trial Balance - https://youtu.be/3_PfoTzSCQE
01:59:05 - Adjusting Entries - https://youtu.be/H0N7tvXuJlU
02:08:03 - Prepaid Expenses - https://youtu.be/RE7wrflFOGA
02:16:26 - Deferred Revenue - https://youtu.be/F1zNQ1wga7o
02:25:29 - Accrued Expenses - https://youtu.be/9aZ6CCj-ies
02:37:03 - Accrued Revenue - https://youtu.be/7ibN25VCvFg
02:44:50 - Depreciation - https://youtu.be/_pas1ETbrj8
02:55:51 - Straight Line Method of Depreciation - https://youtu.be/iruD9KTNnNc
03:02:28 - Income Statement - https://youtu.be/hrSUq4wcd0g
03:12:16 - How to Make an Income Statement - https://youtu.be/0--AvwZabIQ
03:17:04 - Balance Sheet - https://youtu.be/YZyBSU6YdmM
03:27:04 - How to Make a Balance Sheet - https://youtu.be/CMv1zlZhb4Q
03:33:51 - Trial Balance vs Balance Sheet - https://youtu.be/q7Nhj8vDD8M
03:39:20 - Intro to Cash Flow Statements - https://youtu.be/Xy-yDw0gsgc
03:49:24 - Direct Method Cash Flow Statement - https://youtu.be/KOR10VPsyO8
04:06:43 - Indirect Method Cash Flow Statement - https://youtu.be/8CH-6wdfz0Y
04:16:07 - How to Make a Cash Flow Statement - https://youtu.be/DiVPAjgmnj0
04:31:07 - The Key to Understanding Financial Statements - https://youtu.be/_F6a0ddbjtI
04:37:09 - Closing Entries - https://youtu.be/e1z2lpdQyGQ
04:50:22 - Outro

🔴Subscribe for more Accounting Tutorials → https://geni.us/subtothechannel

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🔎FAQ
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▪ The Full Playlist → https://www.youtube.com/playli....st?list=PL5zKSeS09l3

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Some of the links above are affiliate links, where I earn a small commission if you click on the link and purchase an item. You are not obligated to do so, but it does help fund these videos in hopes of bringing value to you!
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#accounting #accountingstuff #accountingbasics

💥Accounting Cycle Cheat Sheet → https://accountingstuff.com/shop
🖊Accounting Practice Questions → https://accountingstuff.com/practice-questions

Would you like to know what Accounting REALLY MEANS? In this short tutorial we'll take 1 simple example and follow it through all 8 Steps of the Accounting Cycle - from start to finish - you'll build a solid understanding of all the Accounting Basics we encounter along the way. Stuff like the Accounting Equation, Debits & Credits, Double-Entry Accounting, T-Accounts, the Trial Balance etc.

If you're an Accounting Beginner, then I recommend watching this all the way through to the end - at least once - to get a complete picture of how Accounting works. Afterwards, you can jump into my Accounting Basics Playlist (see below) and explore every topic in more detail.

🎬LEARN ACCOUNTING BASICS FOR FREE
▪ The Full Playlist → https://www.youtube.com/playli....st?list=PL5zKSeS09l3
▪ Equity Video → https://youtu.be/Fr5oHEYrT2A

🔴Subscribe for more Accounting Tutorials → https://geni.us/subtothechannel

⏱️TIMESTAMPS
00:00 - Intro
00:16 - What is Financial Accounting?
01:11 - STEP 1: IDENTIFY TRANSACTIONS
01:29 - STEP 2: PREPARE JOURNAL ENTRIES
01:32 - What is a Journal Entry?
01:36 - What does a Journal Entry look like?
02:05 - What is Double Entry Accounting?
02:58 - What is the Accounting Equation?
04:17 - STEP 3: POST TO GENERAL LEDGER
04:22 - What is the General Ledger?
04:43 - Posting to Accounts
04:49 - What is an Account?
04:58 - The 6 Types of Account - Assets, Liabilities, Equity, Revenue, Expenses & Dividends
05:21 - What are T-Accounts?
06:00 - What does the General Ledger look like?
06:18 - STEP 4: UNADJUSTED TRIAL BALANCE
06:22 - What is a Trial Balance?
06:43 - How to build a Trial Balance
07:10 - Why is it called Trial Balance?
07:28 - STEP 5: POST ADJUSTING ENTRIES
07:32 - What are Adjusting Entries?
07:40 - IFRS vs GAAP
08:21 - What is the Accrual Method of Accounting?
08:41 - Adjusting Entries Example
10:14 - STEP 6: ADJUSTED TRIAL BALANCE
10:41 - STEP 7: CREATE FINANCIAL STATEMENTS
10:44 - What are Financial Statements?
10:59 - What are the three types of Financial Statements?
11:10 - What is the Balance Sheet?
11:28 - What is the Income Statement?
11:43 - Profit vs Cash Flow
11:54 - What is the Cash Flow Statement?
12:04 - Who would use Financial Statements?
12:34 - STEP 8: POST CLOSING ENTRIES
12:41 - What are Closing Entries?
12:51 - Closing Entries Example
13:10 - Post Closing Trial Balance
13:20 - THE ACCOUNTING CYCLE

🔎FAQ
▪ My Favourite Accounting Book for Beginners → http://geni.us/5mKR7m

🔝 CLOUD ACCOUNTING SOFTWARE
▪ QuickBooks Online USA (FREE TRIAL/DISCOUNT) → http://geni.us/jA9N
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▪ Xero (FREE TRIAL) → https://xeroamericas.grsm.io/ck90eoq1r6tu

🚶FOLLOW ME ON
▪ Instagram → https://www.instagram.com/accountingstuff
▪ TikTok → https://www.tiktok.com/@accounting_stuff
▪ Facebook → https://www.facebook.com/thisisaccountingstuff/

________________________
DISCLAIMER

Some of the links above are affiliate links, where I earn a small commission if you click on the link and purchase an item. You are not obligated to do so, but it does help fund these videos in hopes of bringing value to you!
________________________

#accounting #accountingbasics #accountingstuff

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In this video, I flew out to Toronto to get the full story of Hush Blankets. Aaron and Leor started this business while working their 9-5's, and they made one of the craziest rebounds I've ever seen from an ecommerce business - the best part, Aaron shared exactly how they did it.

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Bill Gross has founded a lot of start-ups, and incubated many others — and he got curious about why some succeeded and others failed. So he gathered data from hundreds of companies, his own and other people's, and ranked each company on five key factors. He found one factor that stands out from the others — and surprised even him.

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Today on Behind The Brand, Seth Godin details everything you (probably) don't know about marketing. Marketing is often a misunderstood concept often viewed as simply creating demand and driving brand awareness. Seth Godin dispels this view by explaining the difference between brand marketing and direct marketing, evaluating the value of a brand in marketing, and reviewing key differences between psychographic and demographic marketing.

His great insight into what we don't know about marketing is adopted from his bestseller - Seth Godin, This Is Marketing.

THIS IS Marketing book link: https://amzn.to/2AXqbBk
Click here to get a free audiobook copy of Seth Godin's NEW book: https://amzn.to/3z5gzQx

Here's everything you probably don't know about marketing from bestselling author, Seth Godin. His new book, This IS Marketing is probably the first and last book you'll ever need to buy on marketing. Hope you enjoy this Behind the Brand look with Seth.

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A comprehensive plan—with goals, initiatives, and budgets–is comforting. But starting with a plan is a terrible way to make strategy. Roger Martin, former dean of the Rotman School of Management at the University of Toronto and one of the world’s leading thinkers on strategy, says developing strategy means going outside an organization’s comfort zone and escaping the common traps of strategic planning.00:00 Most strategic planning has nothing to do with strategy.01:00 So what is a strategy?02:08 Why do leaders so often focus on planning?04:05 Let's see a real-world example of strategy beating planning.06:33 How do I avoid the "planning trap"? For more from Roger Martin on this topic, read, "A New Way to Think: Your Guide to Superior Management Effectiveness": https://www.amazon.com/New-Way....-Think-Management-Ef Harvard Business Review:https://hbr.org/https://www.li....nkedin.com/company/h up for Newsletters: https://hbr.org/email-newslett....ers#HarvardBusinessR #strategy #rogermartincopyright © 2022 Harvard Business School Publishing. All rights reserved.#strategicplanning #planning #business #explainer #success #howto

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There's a massive cost that every developed economy has to deal with that nobody talks about... Infrastructure maintenance. It sounds boring but all of those developments that governments love to talk up can end up costing a fortune to maintain. So what can we do about this and why is this such a problem?

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In the 1600s, the Dutch East India Company employed hundreds of ships to trade goods around the globe. In order to fund their voyages, the company turned to private citizens to invest money to support trips in exchange for a share of the profits. In doing so, they unknowingly invented the world’s first stock market. So how do companies and investors use the market today? Oliver Elfenbaum explains.

Lesson by Oliver Elfenbaum, directed by Tom Gran & Madeleine Grossi.

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If you watch this video you'll get 30 years of business knowledge in 2hrs 26mins.

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You'll learn the complete A-Z guide of how to start a business in 2024. This will help you take action on your business ideas and find business success.

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0:00 Intro
2:57 How To Start A Business With No Money
11:25 How To Win
17:34 How To Lose
20:44 How To Do A Mind Map (Business Plan)
28:15 How To Find Purpose
34:34 How To Find A Co-founder
40:27 How To Sell
48:55 How To Market Your Business
1:01:08 How To PR Your Business
1:07:28 How To Get An Investor
1:23:23 How To Get Sponsors
1:32:45 How To Build A Brand
1:42:46 How To Hire, Grow And Build
1:52:31 How To Fire Someone
1:58:27 How To Go Global
2:02:02 How To Get A Mentor
2:08:37 How Equity Works
2:19:53 How To Sell Your Business

This video was inspired by Morgan Housel’s amazing book “The Psychology of Money”

I hope this short video inspires you to put down your phone (and social media) for a few hours and go out and grab a copy of this book for yourself.

Check out Morgan Housel’s book here
📕The Psychology of Money https://amzn.to/3ZdJQq1

If you are more into Audiobooks, here is a link to that. You can get two of these books for free if you sign up for a free Audible trial with the link below.

🎧Grab The Psychology of Money audiobook here on an Audible trial with 2 free books
https://amzn.to/3A5r32l


What is The Psychology of Money about?

You may think of money as just numbers, spreadsheets, math or an equation that needs to be solved, but the real financial decisions are made away far from calculators, around dinner tables - with ego, pride, fear and personal history.

The true nature of money is the dance between the cold arithmetic of a spreadsheet and human nature.

When it comes to money we are complicated creatures and financial success is not so much about how much you know but how you behave.



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(TIMESTAMPS)

(00:00) Financial DNA (You aren’t Crazy)
(02:51) Compound Kings (Buffett’s dirty little secret)
(05:56) Pessimism & Money
(07:40) Two Forgotten Elements (A story)
(10:18) The Key to Happiness
(11:21) Tail Events
(15:02) Beyond Bling (True Wealth VS Being Rich)
(16:30) The Real Price
(19:13) Hedonic Treadmills (enough?)




🍿Here are some other videos from the channel you may be interested in watching…


📽️21 Mind Traps - Master your most common thinking errors -
https://youtu.be/nYYkRaU0xh8

📽️Atomic Habits (Detailed Summary)
https://youtu.be/PZ7lDrwYdZc

📽️Rich Dad Poor Dad | (Detailed Summary)
https://youtu.be/eDa1U9qJKxo

📽️The Laws of Human Nature (Detailed Summary)
https://youtu.be/uhWzVdGmX2w

📽️The 7 Habits of Highly Effective people (Detailed Summary)
https://youtu.be/A-LJ6wvk7Cw

📽️The Four Agreements (Detailed Summary)
https://youtu.be/gpwuq5wOvwI

📽️Limitless by Jim Kwik (Detailed Summary)
https://youtu.be/naEkf_As9kU



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