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Businesses have always been looking for ways to sell us more things – which we may or may not need. As we learn more about the inner workings of the human brain, they are now venturing into a new realm on this quest – our subconscious minds.

We're destroying our environment at an alarming rate. But it doesn't need to be this way. Our new channel Planet A explores the shift towards an eco-friendly world — and challenges our ideas about what dealing with climate change means. We look at the big and the small: What we can do and how the system needs to change. Every Friday we'll take a truly global look at how to get us out of this mess.

► Check out our channel trailer:

► Want to see more? Make sure to subscribe to Planet A!

#planeta #neuromarketing #consumerism


Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains:

Neuromarketing. What You Need to Know:

Neuromarketing and Ethics:

Study: In-store music affects product choice:

Reporter: Malte Rohwer-Kahlmann  
Camera: Henning Goll
Video Editor: Frederik Willmann
Supervising Editor: Kiyo Dörrer